Abstract

Anecdotal evidence suggests a link between online message boards and the rise of far-right movements, which have achieved growing electoral success globally. Press accounts and scholarship have suggested these message boards help to radicalize like-minded users through exposure to shared media insulated from cross-cutting viewpoints (e.g., Hine et al. 2017; Palmer 2019). To better understand what role online message boards might play for supporters of right-wing populist movements, we focus on the Spanish political party Vox and its supporters’ use of the message board ForoCoches, a fan site for car enthusiasts, which became an important platform for the party. Using more than 120,000 messages collected from threads mentioning the party between 2013–2019, we examine the URLs shared to show how mainstream news media events shape the conversation online and how users not only were exposed but deeply engaged with cross-cutting news sources. We argue that the use of sites such as ForoCoches should be viewed in the context of a broader increasingly hybrid political and media landscape where activity online and offline cannot be understood separate from one another. Moreover, our findings suggest that the online political discussions that take place in Vox-related threads on ForoCoches resemble normatively positive deliberative spaces—albeit in this case in support of illiberal political positions. In other words, our findings complicate conventional notions about the benefits of political talk, especially online, as a democratically desirable end in and of itself.