Journal article
Annals of the International Communication Association, vol. 45(1), 2021, pp. 59-74
APA
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Miro, C. J. (2021). Who are the people? Using fandom research to study populist supporters. Annals of the International Communication Association, 45(1), 59–74. https://doi.org/10.1080/23808985.2021.1910062
Chicago/Turabian
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Miro, Clara Juarez. “Who Are the People? Using Fandom Research to Study Populist Supporters.” Annals of the International Communication Association 45, no. 1 (2021): 59–74.
MLA
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Miro, Clara Juarez. “Who Are the People? Using Fandom Research to Study Populist Supporters.” Annals of the International Communication Association, vol. 45, no. 1, 2021, pp. 59–74, doi:10.1080/23808985.2021.1910062.
BibTeX Click to copy
@article{clara2021a,
title = {Who are the people? Using fandom research to study populist supporters},
year = {2021},
issue = {1},
journal = {Annals of the International Communication Association},
pages = {59-74},
volume = {45},
doi = {10.1080/23808985.2021.1910062},
author = {Miro, Clara Juarez}
}
ABSTRACT This article suggests considering a social facet of populism, focusing on the supporters, to grasp how they use media to engage with the populist message and their understanding of it. The article proposes that a fan studies approach can be useful to examine how populist supporters’ identification with the imagined community of pure people can help them address specific social-psychological needs. A study applying this approach to the Spanish populist far-right provides evidence that a fan studies framework can help understand populist supporters’ community-building processes and benefits. Then, the article explains the implications for research on populism using this approach, offering a guide for future research. This work is relevant to multiple areas including political communication and cultural studies.